Gartner predicts that 75% of the world’s fastest-growing companies will embrace RevOps by 2025. Many already do. A true RevOps approach involves alignment between the people, processes, and technology in all customer-facing functions, including marketing, sales, and customer success. So what goes into a RevOps strategy and when should your company adopt one?
Based on their experience in Revenue Operations, as well as dozens of interviews with CROs and heads of sales and marketing, our speakers, Hayes Davis and Jenn Deering Davis of Gradient.works will explain what you need to know about RevOps for your organization.
1. Understand the role of RevOps in any stage organization
2. Know how to take steps to add or grow a RevOps function
3. Be aware of trends shaping the future of revenue organizations
4. Understand how marketing fits into the larger revenue organization
What Is RevOps?
RevOps involves a systems-level view of the revenue organization, including all the people, processes, and technology that make up a company's full customer lifecycle. The future of revenue organizations includes better alignment between sales, marketing and customer success, as well as a more complex customer journey.
RevOps is deeply connected to customer experience, and taking a RevOps approach allows an organization to put the customer first across all functions. It's never too early or too late to add a RevOps function to your organization, and any organization can benefit from this approach.