Over the last year, our priorities as human beings have drastically shifted. As a unit, consumers are moving away from purely transactional decision-making into more emotional and purposeful behaviors. How do iconic brands stay relevant even when the marketing landscape has been flipped upside down?
Join marketing leader and ad agency veteran, Agatha Asch, for a discussion on how to find authentic ways to resonate with consumers on deeper levels and develop purpose-driven brand identities. Learn tips and tricks for discovering your brand voice and develop guidelines that will allow your organization to look, feel and act in ways that will resonate with your desired target audiences now and in the future
Participants will leave with a way to:
Original recording: July 29, 2021 | 1-2:30 pm CT
Presenter: Agatha Asch