Are you ready to future-proof your organization’s brand?

Over the last year, our priorities as human beings have drastically shifted. As a unit, consumers are moving away from purely transactional decision-making into more emotional and purposeful behaviors. How do iconic brands stay relevant even when the marketing landscape has been flipped upside down?

Join marketing leader and ad agency veteran, Agatha Asch, for a discussion on how to find authentic ways to resonate with consumers on deeper levels and develop purpose-driven brand identities. Learn tips and tricks for discovering your brand voice and develop guidelines that will allow your organization to look, feel and act in ways that will resonate with your desired target audiences now and in the future

Participants will leave with a way to: 

  1. Decide on the brand direction that makes the most sense for your organization. 
  2. Pinpoint your brand’s true purpose and find out how to articulate it in meaningful ways
  3. Effectively conduct market research to futureproof what your brand stands for
  4. Develop a brand book that will keep your teams inspired (and on-brand!) for years to come

Original recording: July 29, 2021 | 1-2:30 pm CT

Presenter: Agatha Asch


CMP Domain & Certificate Information

This on-demand webinar is eligible for CMP credit. For credit, you must register and watch the entire way through. Nifty will confirm your information and send you a certificate which you can then send to the EIC to claim your credit. Working towards another certification or re-certification and want to use this webinar to qualify? Send us a note with more information.